Check My Website for SEO Optimization: Step-by-Step Guide
If you’re typing “check my website for seo optimization” into Google, you’re already behind. Most people run a free scan, see a “65/100” score, and then… do nothing. They just sit there. That’s not marketing. That’s just vanity metrics.
A real SEO check isn’t about a number. It’s about finding the friction points where you’re bleeding traffic—and potential cash—because of a broken link or a page that loads like it’s still on dial-up.
Look, stop juggling a dozen different subscriptions just to track your own data. If you’re serious about building an anti-fragile business, you need to consolidate. I use GoHighLevel to wrap my entire tech stack into one dashboard. It’s how I stop troubleshooting broken integrations and start focusing on actual growth.
Step 1: The Baseline Scan
Keep it simple. You need a baseline, not a research paper. These tools give you the “what’s broken” list in under 60 seconds.
Seobility
Fast. No fluff. It crawls your page and dumps the errors by severity. Start here if you want to know which pages are actually holding you back.
SEO Site Checkup
This one is interesting because it tracks “LLM Visibility.” If you want to know how your site is being interpreted by AI search engines, this is your go-to. Most people ignore this. Don’t be most people.
SEOptimer
Runs a check across 100 data points. It’s a solid “first pass” tool to see if your meta tags and page speed are even in the ballpark of reality.
Step 2: The Source of Truth (Google)
Stop trusting third-party scores over the data Google literally gives you for free. If you aren’t using Google Search Console, you’re flying blind.
Google Search Console
This is where you see exactly what search terms are driving traffic—and which ones are failing. If a page isn’t indexed, it doesn’t exist. Check this weekly. If you want to see how this fits into a broader client acquisition strategy, check out our full marketing playbook.
Step 3: On-Page Hygiene
Your meta tags, headings, and alt text aren’t just for Google. They’re for the human clicking your link. If they aren’t optimized, your click-through rate (CTR) is likely garbage.
Debugbear
Use this to find missing or malformed tags. It’s clean, it’s fast, and it tells you exactly what to fix in your code.
SEO Review Tools
The “SEO Checker 2.0” gives you a quick grade. Use it to cross-check what the other scanners are saying. If two tools flag the same error, fix it immediately.
Step 4: Speed and Mobile
It’s 2026. If your site doesn’t load instantly on a phone, your visitors have already left. Period.
Website Grader
It grades performance, mobile readiness, and security in one go. It’s the fastest health check I know.
Step 5: The Full Site Audit
Once you’ve hit the individual pages, look at the whole house. You’re hunting for redirect chains and 404s that kill your authority.
Semrush Site Audit
The free version is enough to crawl your site and give you a priority list of errors. Do this quarterly. It’s non-negotiable if you want to rank.
Powermapper SortSite
This is for the technical crowd. It checks over 700 standards, including accessibility and broken links. If you’re a perfectionist, use this.
Step 6: The WordPress Advantage
If you’re on WordPress, don’t use a generic tool when you can use a plugin that talks to your database.
Rank Math SEO Analyzer
It checks schema and internal linking—things general tools miss entirely. Plus, you can export the report as a PDF to show clients (or yourself) exactly what’s happening.
AI vs. The Old School
The landscape is shifting. Some tools now prioritize “AI visibility.” It’s worth testing, but don’t let the shiny AI features distract you from the basics: fast load times, clean tags, and zero broken links. If your foundation is rotting, AI analysis won’t save you.
Frequently Asked Questions
How often should I scan?
Monthly for basic scans. Quarterly for a deep-dive audit. If you’re changing site structure, audit immediately after.
Why do I need a WordPress-specific tool?
Because they understand your backend. Rank Math sees schema and plugin conflicts that a general crawler will completely ignore.
Can I just use free tools?
Yes. You don’t need a $300/month subscription to fix your SEO. But if you’re tired of the “subscription creep” and want to run your agency on a single, consolidated system? ===> Try GoHighLevel for free here. It’s how you stop being a tech-support agent and start being a business owner.
Stop overcomplicating it. Pick one tool, fix the biggest errors, and move on. Consistency beats a one-time “perfect” audit every single day of the week.
Rooting For Ya,
Chris